Recent Publications

Market Research: A Founders Secret Superpower

According to the Small Business Administration (SBA), there’s a 50% chance your business will fail in the first five years. But what can entrepreneurs do to maximize the chances that their businesses will succeed? Arthur Blank and his partner Bernie Marcus wrote a...

read more

GET VIRAL! Thought leadership as sales & marketing strategy

Scaling sales is the number one challenge most businesses face, and the least discussed. Whether you face challenges driving lead generation, responding to incoming leads, staffing a sales team, or determining sales compensation, sales likely takes up more brain space...

read more

Build Customer Loyalty From That First Touch Point

Technology is often discussed among loyalty marketers as an integral way to magnify customer engagement, customer experience, and customer loyalty. But, technology can also have a counter-productive effect. Loyalty360 caught up with Kristin Luck, who is an adviser at...

read more

Pin It on Pinterest