Recent Publications

GET VIRAL! Thought leadership as sales & marketing strategy

Scaling sales is the number one challenge most businesses face, and the least discussed. Whether you face challenges driving lead generation, responding to incoming leads, staffing a sales team, or determining sales compensation, sales likely takes up more brain space...

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Build Customer Loyalty From That First Touch Point

Technology is often discussed among loyalty marketers as an integral way to magnify customer engagement, customer experience, and customer loyalty. But, technology can also have a counter-productive effect. Loyalty360 caught up with Kristin Luck, who is an adviser at...

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Top 40 Predictions About Insights & Analytics for 2017

There are themes that run through all of these, mainly about the continuing disruption brought by technology to our space, but also about the impact of perceived failures in polling accuracy, changes in consumer behavior, economic factors, and evolving business...

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Confessions of a Serial Storyteller – The Sequel

Though she’d never admit it, growth strategist and business consultant Kristin Luck is a rock star in the market research world. Her jam, besides helping propel companies to exponential growth, is engaging audiences through storytelling. She’s leveraged her...

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