The Power of the Individual Brand in Generating Awareness, Trust and Long Term Revenue

NextGen Market Research Blog, January 2015 – When thinking about a title and proper tags for today’s blog post I realized that it is both broader and more important than I had originally thought. My post below touches on all the following critical marketing and business issues: valuation, ROI, influence, brand equity, advertising, strategy, and ego.

Yesterday, the announcement was finally made that Focus Vision had acquired Decipher. Many of us ‘Industry Insiders’ have known about this for several weeks. The real news and interest in my opinion is not so much that a Qualitative field and tab firm acquired a Quantitative field and tab firm, though I do believe it is more unusual than the other way around. Nor is it why the merger might or might not make sense given the fact that these two firms are likely to have very different customers. Instead what struck me most was the fact that Kristin Luck will not be involved after the merger…

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