One for Luck: Kristin Goes Solo

kristin_luckMR entrepreneur Kristin Luck, previously President and CMO of US-based quant MR tech firm Decipher, has formally launched a consulting practice with a focus on strategic assistance for marketing measurement and tech businesses moving from one stage of growth to the next.

The new firm’s offering will include the ‘growth hacking’ techniques that Luck is currently teaching in various seminars, as well as other ‘non-traditional sales and marketing strategies’. She will continue her globetrotting lifestyle, lecturing and keynoting at conferences; and leading Women In Research (WIRe), a not-for-profit organization she established in 2007, which has over 3,000 members globally.

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