Lenny Murphy discusses consumer insight industry trends with Kristin Luck

Kristin Luck is one of the preeminent thought leaders and driving forces in the consumer insights industry. In this interview, Lenny Murphy, Editor in Chief of GreenBook and a Virtual Incentives Advisor, chats with Kristin on major trends impacting the industry, with a focus on the challenges of engaging consumers in market research in a rapidly changing world, and how it is imperative that we find ways to create real value exchange relationships with consumers in the era of one-to-one marketing.

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