First-hand expertise in sales, marketing and growth strategies

I’m a serial entrepreneur, futurist and a globetrotting keynote speaker on marketing, branding, storytelling, startups, technology and innovation. I’m also really into numbers:

Number of years of experience I have as marketing measurement and startup/growth strategy expert, with emphasis on nontraditional marketing and sales growth strategies.
Number of businesses I’ve started and then driven to exponential growth and ultimately to an acquisition events.
Number of businesses for whom I’ve consulted and driven to exponential growth and ultimately to an acquisition event.
Number of countries I’ve visited for conferences, speaking engagements and client consultations.
First-hand expertise in sales, marketing and growth strategies
I’m a serial entrepreneur, futurist and a globetrotting keynote speaker on marketing, branding, storytelling, startups, technology and innovation. I’m also really into numbers:
Number of years of experience I have as marketing measurement and startup/growth strategy expert, with emphasis on nontraditional marketing and sales growth strategies.
3_

Number of businesses I’ve started and then driven to exponential growth and ultimately to an acquisition events.

12_

Number of businesses for whom I’ve consulted and driven to exponential growth and ultimately to an acquisition event.

28_

Number of businesses for whom I’ve consulted and driven to exponential growth and ultimately to an acquisition event.

With nearly 20 years of experience as a marketing measurement and startup/growth hacking expert, Kristin Luck’s consulting practice, Luck Collective, focuses on nontraditional growth strategies. She is a serial entrepreneur and a globetrotting keynote speaker on marketing, branding, storytelling, startups and innovation. Kristin also regularly contributes to both the commercial (Fast Company, Forbes) and academic press (Research World, Journal of Brand Strategy) where she explores emerging marketing and research methods. She is consistently ranked as one of the top 100 sales and branding experts to follow on Twitter.

With over 20 years of experience as a marketing measurement and startup/growth hacking expert, my consulting practice, Luck Collective, focuses on nontraditional growth strategies. I’m a serial entrepreneur and a globetrotting keynote speaker on marketing, branding, storytelling, startups and innovation. I also regularly contribute to both the commercial (Fast Company, Forbes) and academic press (Research World, Journal of Brand Strategy) where I explore emerging marketing and research methods. I’m thrilled to be consistently ranked as one of the top 100 sales and branding experts to follow on Twitter.

Long before I became a consultant (the 90’s!), I was one of the original pioneers of the multi-media online research business when I joined ACNielsen to develop proprietary capabilities for testing multi-media materials securely online. I jumped ship from ACNielsen to co-found OTX (Online Testing Exchange) in 2000, where I drove strategy and operations. OTX was named the fastest growing research firm in the world in 2002 & 2003 and was acquired in January 2004 by Zelnick Media & Pilot Group for $30MM and again, in January 2010 by Ipsos for $65MM.

I left OTX to start Forefront Consulting Group, a research technology consulting firm, which was acquired by Decipher in 2007. I joined the company as a partner and President/CMO to drive the firm to an acquisition event. After achieving double digit growth annually from 2007-2014, Decipher was acquired by FocusVision.

I’m also the founder of Women In Research, a non-profit with over 5,000 members globally. WIRe facilitates education, entrepreneurship and other career development goals for women in the market research industry through informal networking events around the globe, an educational webinar series, an “Office Hours” online Q&A series and an award winning one-to-one mentoring program. You can connect with WIRe at www.womeninresearch.org

kristin@luckcollective.com
+1 310.713.6622

Honors & Awards

Woman Executive of the Year (Gold)
Golden Bridge Awards, September 2014

Executive of the Year (Bronze)
Stevie Awards, September 2014

ARF Great Mind Award – Future Forward (Gold)
The Advertising Research Foundation, March 2014

Entrepreneur of the Year
Portland Business Journal, May 2013

MRA Impact Award
Marketing Research Association, June 2013

Ginny Valentine Badge of Courage Award
Research Liberation Front, March 2013

Gold Stevie Award for Women Helping Women
Stevie Award, May 2012

Best in Biz Award – Executive of the Year
Best in Biz, March 2011

4 Under 40 Emerging Leader Award
American Marketing Association, September 2010

Oregon 40 Under 40
Portland Business Journal, March 2010

Central Oregon 4 Under 40
Central Oregon Business Journal, January 2010

Pin It on Pinterest